Privacy Policy for Moksh

Effective Date: October 2025

Welcome to Moksh (operated by Mugafi). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website (moksh.com or associated domains), pledge on our Kickstarter pages, or engage with Moksh-related digital services, including Web3 features and NFTs.

By using our services, you agree to the practices described here. If you do not agree, please do not use the website or provide your data.

1. Information We Collect

We collect information in several categories:

1.1 Information You Provide

  • Account & Profile Data: name, email address, password, username
  • Communications: when you contact us (support, feedback, surveys)
  • Pledging / Transactions: shipping address, billing address, payment information (via payment processors)
  • Web3 / NFT Setup: blockchain wallet addresses, on-chain identifiers, transaction signature data (where applicable)

1.2 Automatically Collected Information

  • Usage & Analytics: IP address, device type, browser type, operating system, pages visited, clickstream data, timestamps
  • Cookies & Tracking: cookies, pixels, web beacons, local storage — used to remember preferences, track visits, and measure campaign performance
  • Referrals & Campaign Tracking: UTM parameters, referrer URLs, ad network identifiers

1.3 Third-Party / Partner Data

Data from Kickstarter, payment processors (Stripe, PayPal, etc.), fulfillment/logistics partners, analytics providers (Google Analytics, etc.), and Web3 infrastructure providers when interacting with NFTs.

2. How We Use Your Information

We use your data to:

  • Provide and maintain our services (display content, manage accounts, fulfill rewards)
  • Process pledges, payments, orders, and shipments
  • Enable Web3 features, minting, and NFT operations
  • Communicate with you — updates, newsletters, campaign announcements
  • Perform analytics, optimize user experience, measure campaign success
  • Detect, prevent, and address technical, security, or fraud issues
  • Comply with legal obligations or law enforcement requests

3. Legal Bases for Processing

For users in applicable jurisdictions:

  • Contractual Necessity: to fulfill your pledges, orders, NFT assignments
  • Consent: for non-essential features e.g., marketing emails, tracking cookies
  • Legitimate Interests: analytics, fraud prevention, site optimization
  • Legal Compliance: responding to court orders or regulatory requests

4. Cookies & Tracking Technologies

We and our third-party partners use cookies and similar technologies to collect usage data. You can disable cookies via browser settings — though some site features may not work fully. We use:

  • Essential cookies (account sessions, security)
  • Performance / Analytics cookies (Google Analytics, pixel tracking)
  • Marketing cookies (retargeting, attribution)

5. Sharing Your Information

We may share your information with:

  • Service Providers & Partners: payment processors, shipping/logistics, fulfillment firms, analytics providers
  • Web3 Infrastructure & Blockchain Providers: for NFT / smart contract operations
  • Legal & Regulatory Authorities: to comply with laws, court orders, investigations
  • Affiliates & Acquirers: in the event of merger, acquisition, reorganization

We will never sell your personal data to third parties for marketing.

6. Data Retention

We retain your personal information as long as necessary to fulfill the purposes in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Analytic and aggregate data may be kept indefinitely.

7. Your Rights & Choices

Depending on your location, you may have rights to:

  • Access, correct, delete, or portability of your personal information
  • Opt out of marketing communications
  • Reject or withdraw consent for non-essential processing
  • Object to processing on legitimate interest grounds
  • Lodge a complaint with your local privacy authority

To exercise these rights, contact us via the address below.

8. Security

We use administrative, technical, and physical safeguards designed to protect your data. However, no method is 100% secure. In the event of a breach, we will notify affected users and regulators per applicable law.

9. International Transfers

Your data may be stored and processed internationally (e.g., servers in India, US, or blockchain nodes globally). We take steps to ensure legal safeguards (standard contractual clauses, encryption) when transferring data across borders.

10. Minors

We do not knowingly collect personal information from children under 13 (or the minimum legal age in your region). If we learn we have done so, we will delete that information.

11. Changes to This Policy

We may update this policy from time to time. The "effective date" above will change. We will notify you of material changes where required, and your continued use constitutes acceptance of the revised policy.

12. Contact

If you have questions, requests, or want to exercise your privacy rights, contact:

Privacy Officer, Mugafi / Moksh

Email: privacy@mokshstudios.com

MOKSH | A Bold New Superhero Comic Universe